What is a trademark?
The trademark is a company label that differentiates the goods and services of different companies from one another. It allows the consumer to identify a product from a certain manufacturer or vendor in business life. The trademark serves the company as a means of differentiation from other vendors in the marketplace. From the viewpoint of the consumer, the trademark serves the company as both a means of differentiation from other vendors in the marketplace and as an indispensable marketing tool. From the legal point of view, the trademark is an independent property right.