What is a Trademark?

That familiar advertising slogan "Look for the trademark" is proof that the ability to be distinguished from the competition is a key factor for any company. Trademarks are the characteristic identifiers of companies, applied to goods or services, which survive because the customer recognises them again. Trademarks are assets for a company, and that means they must be protected. Our service meets this essential entrepreneurial need. Thanks to the tailor-made application at the Patent Office, your trademark will be protected against intervention from the outside. Protection is provided for ten years, and this can be extended by another ten years as often as may be desired.

In territorial terms, the securing of a national trademark provides protection for the entire area of the Austrian State. The Harmonization Office in the Internal Market, in Alicante, Spain, offers the protection of Community trademarks, which are valid in all EU states. Taking national trademark rights as a basis, it is also possible to apply for an international trademark, and this protection can include up to 82 countries.