Trademarks - how to protect logos and signs

Logos and signs are ubiquitous. They give consumers orientation and make products and services from different companies distinguishable from one another. However, if they are creative, distinctive and successful, they often run the risk of being imitated or copied.
  • IP Academy

In this webinar, you will learn how brand protection can help.

After the webinar you will understand

  • the advantage of a registered trademark;
  • which signs can be registered as trademarks;
  • at a glance, how you can protect your trademark outside Austria (Unionmark, International Registration;
  • what happens if the brand gets mixed up easily and how to avoid this;
  • how to register your own trademark;
  • where you can search for similar brands yourself;
  • what an own brand costs.

We look forward to your questions and contributions to the discussion. 

Online

Trainers

Portrait of Gudrun Strasser

Mag. Gudrun Strasser

Austrian Patent Office

Gudrun Strasser has been working in the Legal Department for Austrian Trademarks at the Austrian Patent Office since 2006. Her responsibilities include, among other things, examining the registrability of trademarks and evaluating oppositions. Her area of expertise is national trademarks.